BioSteel Official Sport Nutrition Drink of Voyageurs
NTAAA – the official Sponsorship & Advertising Agency for Laurentian University Varsity Athletics - Is pleased to announce a new partnership between Laurentian University’s Athletic Department and BioSteel. Under the newly-signed agreement, BioSteel becomes the Official Sport Nutrition drink to Laurentian University Voyageurs Varsity Teams and Student-Athletes.
BioSteel is recognized as the leader in Sport Hydration and Nutrition beverages and is used world-wide by thousands of athletes in a variety of sports. Laurentian University becomes one of several OUA Varsity Sport programs that have partnered with BioSteel in 2020.
“We are very pleased to partner with BioSteel and provide our student-athletes with direct access to a great sport nutrition product” notes Laurentian University Athletic Director Peter Hellstrom. “Despite the delay of OUA sports in 2020, our student-athletes are continuing to train and prepare for the hopeful resumption of Competition early in the new year and having direct access to BioSteel sport nutrition beverages in just another tool we are utilizing to prepare our student-athletes. We are extremely grateful for this opportunity.”
NTAAA’s Managing Director Blaine Smith adds, “Given the current climate in sports sponsorship, it is important to identify creative opportunities. In this case, Laurentian University Varsity Athletes are incentivized to use BioSteel sport nutritional products while Laurentian University Varsity teams will receive additional product and funding support from BioSteel. It’s a win-win arrangement. NTAAA is pleased to facilitate a very unique multi-year partnership with BioSteel and Laurentian University Athletics.
Ref: Brittany Zacerkowny, NTAAA
Marketing Manager